There are 4 Golden Rules of SEO for 2016

For many years, computer program optimisation has been at the forefront of digital promoting. SEO is taken into account one in all the foremost vital components of any on-line promoting strategy, largely owing to the tremendous quality of search engines. In fact, reports from early 2016 show that Google is currently a additional trustworthy  supply of reports than ancient media.
Although SEO has been in style for some years, it changes terribly speedily owing to updates to go looking algorithms. Business house owners wanting to search out success this year ought to follow a number of the new SEO rules that have manifest itself in order that they will drive the maximum amount traffic as doable from search engines.
1. The Importance of Long-form Content
Google has systematically told marketers making an attempt to rank additional extremely on its computer program that content quality is far additional of a vital issue than what proportion content is announce or how briskly. Long-form content sometimes provides additional price for readers, which implies Google is additional seemingly to rank it higher in search results.
2. Mobile Continues to Grow
The rate of use of mobile devices has mature enormously over the past few years. It's currently calculable that nine out of each ten yank adults incorporates a radiotelephone, and nearly half dozen out of each ten incorporates a smartphone. This trend isn't lost on Google and different search engines. They understand that additional and additional individuals area unit currently browsing to websites on mobile devices, which implies they have to possess Associate in Nursing expertise that may be loaded clearly on these devices. This year, mobile optimisation are one in all the SEO rules that's additional vital than ever.
3. Less stress on Keywords
It was rumored as early as 2013 by digital promoting pioneers like Moz that keywords would decrease vital in favor of concepts like context: wherever an individual is, what they're doing, what time it's, etc. this idea continues to be rife within the trade as search engines do what they will to make sure that their users have the most effective expertise doable. Jayson DeMers at computer program Watch wrote in late Gregorian calendar month 2015 that keywords were quickly changing into smaller than the meanings of internet sites.
4. Google Scraping
In Associate in Nursing infographic designed to summarize notes from a presentation by Rand Fishkin, a digital promoting pioneer and also the founding father of promoting company Moz, it's noted that Google is setting out to scrape knowledge directly from websites. Fishkin uses Associate in Nursing example of "NFL scores" as a research question that Google responds to by displaying its own results, preventing users from having to go to the particular NFL website. In 2016 this scraping can still be an element in computer program optimisation, for higher or for worse.
These tips can assist you continue high of SEO rules in 2016, however the most effective search marketers understand that they need to carry on with the trends in an exceedingly quickly-growing field like SEO in order that they will gain new business through search engines.